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How to market your books (and yourself) on TikTok, Instagram and Facebook: a practical guide for authors
Posted by Luke J. Wilson on 19th May 2025 in social media | marketing,marketing on a budget,promotion,social media
You’ve written your book. You’ve published it. Now comes the tricky part: getting people to notice it.
With traditional marketing channels becoming more expensive and competitive, authors are turning to social media, particularly TikTok, Instagram, and Facebook, to grow their audience and drive book sales. And the good news? You don’t need to go viral or dance on camera to make an impact.
Here’s how to build your brand, connect with readers, and market your books authentically on each platform—without (hopefully) burning yourself out!
? TikTok (a.k.a. #BookTok)
Why It Matters:
TikTok has become one of the most powerful platforms for authors. A...